James Brady’s Portfolio
Table of Contents
⚫ Case Study #1: Freedom Forum (a national nonprofit)
⚫ Case Study #2: edX (a global edtech brand)
⚫ Case Study #3: Quicken (personal finance and money management)
⚫ Case Study #4: GoDaddy (web hosting services)
⚫ Case Study #5: Myndlift (brain health systems and tools)
⚫ Additional Videos: Consumer SaaS
Case Study #1: Freedom Forum
Launched in 1991 by the former CEO of Gannett Co. and founder of USA Today, Freedom Forum is a national nonprofit organization committed to fostering First Amendment freedoms for all.
James created (from start to finish) many of the best-performing short-form videos in Freedom Forum’s history, driving record-high engagement on platforms such as Instagram and TikTok and playing a pivotal role in translating complex topics into digestible and top-performing content.
Below are some top-performing videos James created from start to finish for Freedom Forum.
Case Study #2: edX
Founded by Harvard and MIT, edX is a global leader in online learning and educational technology.
While leading edX’s TikTok launch, James trained a team in TikTok marketing, created high-performing content, drove conversions, and helped grow the edX TikTok account from 0 to over 60k followers. James also created some of the best-performing paid ads in edX’s history and drove record-high traffic levels to the edX Instagram account.
Below is one of the many educational/inspirational videos James created for edX to showcase the brand’s values and build a community of leaners.
To view a humorous, trendy, TikTok-style video created by James that generated over 175k organic views and thousands of likes, comments, shares, and saves, click here to be redirected to the edX TikTok account.
Case Study #3: Quicken
Quicken is a global leader in the personal finance and money management software space.
By creating high-value educational content, James helped Quicken grow its YouTube channel to over 27k subscribers, elevate awareness of its products, and drive conversions.
Case Study #4: GoDaddy
GoDaddy is the world’s fifth-largest web host by market share.
James provided strategic consulting services to GoDaddy’s social media team, developing actionable steps to increase engagement on video content and foster brand loyalty among target customers. James' insights and guidance helped GoDaddy strengthen its positioning and expand its reach on TikTok, Instagram, and YouTube.
Case Study #5: Myndlift
Myndlift is a leader in the neurofeedback space. Their products have been featured on the Netflix show Quarterback.
By filming and editing educational videos that helped customers understand and address their obstacles, James helped Myndlift expand its reach, build a community of enthusiastic users, drive sales, and establish its visual identity and brand voice.
Additional Videos: Consumer SaaS
Here are some videos in the consumer SaaS niche that James created from start to finish.
Additional Videos: B2B SaaS
Here are some videos in the B2B SaaS niche that James created from start to finish.
Influencer Campaign Management
As an influencer marketing strategist and campaign manager, James has helped clients:
Develop and implement impactful influencer marketing strategies
Recruit, vet, and onboard high-quality influencers
Develop compensation packages and collaboration agreements
Create ROI-driven content briefs
Ensure a smooth and successful collaboration process.
James’ influencer marketing projects include Bambaw, Chateau Tableware, nuFYX, Ling’s Moment, Shea Moisture, and Wagamama.
Paid Social Ads Management
With experience managing monthly ad spend of up to $4,500, James has helped clients significantly lower their CPAs and maximize their sales volume.
As a full-service Paid Ads Manager, James has provided strategic guidance and hands-on support across A/B testing, audience targeting, creative optimization, and more.
Below is a screenshot of the CPAs (Cost Per Acquisition) James achieved during the first five months of a project. Before hiring James, this client’s CPAs ranged from $225 to $370. By optimizing their creatives, targeting, and settings, James generated CPAs as low as $54.18, significantly improving the profitability of the client’s ads.
James Brady’s Personal Brand
James grew his personal social media following to nearly 500k followers combined.
His videos have accumulated millions of organic views and have been featured in major media outlets, such as Imagen Televisión, Distrito Comedia, Inventadas, and El Heraldo de México.
James mainly creates comedic content about his experiences traveling and learning languages. All of his personal content is in Spanish.
Below are some screenshots of his personal TikTok, Instagram, and YouTube accounts.
