Your Fractional Social Media Director
Fueling growth for SaaS, EdTech, and mission-driven brands
Your brand’s social media challenges require a smarter solution
Many SaaS, EdTech, and mission-driven brands find themselves in one of these situations:
Early-stage & lean organizations: You need expert-level social media strategy and execution to bring your brand to the next level, but you’re not ready for the cost of an agency or another full-time hire.
Established brands: You have a strong in-house marketing team, but you need specialized expertise to oversee new channels or launch initiatives outside your typical scope, like influencer marketing or short-form video.
Busy seasons & staffing gaps: Your marketing team needs extra bandwidth during busy seasons, staffing transitions, or ambitious campaigns that demand an additional set of expert hands.
If any of these sound familiar, a Fractional Social Media Director can help you move forward with confidence.
When you partner with LeapLift, you get a dedicated Fractional Social Media Director who acts as an extension of your team, amplifying your brand’s impact by designing and implementing ROI-focused strategies across organic social, paid ads, and/or influencer marketing—all without the overhead of an agency or full-time hire.
Whether you’re looking to strengthen one area of your social media marketing or transform your entire program, every LeapLift engagement is built around your priorities, focused on delivering the results that matter most to you.
Meet Your Trusted Fractional Social Media Director
Watch this video ⬆️ to get to know James, the Fractional Social Media Director at LeapLift Marketing.
As the Fractional Social Media Director at LeapLift Marketing, James Brady has helped clients thrive by:
✔️ Growing brands from 0 to 60k followers
✔️ Generating millions of organic views
✔️ Reducing CPAs by 75% in Meta Ads
✔️ Building influencer partnerships
Demonstrating his commitment to success, James holds a Top Rated Plus badge on Upwork, placing him in the top 3% of Upwork’s network of millions of independent contractors. This recognition reflects strong client outcomes, excellent feedback, and proven results on high-value projects.
In addition to client work, James has built a personal brand of 480k+ followers with content featured by major outlets, giving him first-hand insight into what drives growth at scale.
With a decade of experience across SaaS, edtech, and mission-driven organizations, he brings the leadership and stability of an in-house director, the flexibility of a consultant, and the ability to roll up his sleeves and execute.
Media outlets that have featured James include:
Testimonials Received on Upwork:
Your Custom Service Mix
As your Fractional Social Media Director, James will tailor a strategic mix of services to support your goals. In your complimentary consultation, you’ll align on the priorities, scope, and outcomes that matter most. Your bespoke LeapLift partnership can include services such as:
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Turn strategy into results.
With deep social media expertise and a data-informed mindset, James helps brands uncover growth opportunities and execute smarter, ROI-focused digital strategies.
Whether you need a thought partner, content strategist, or someone to audit and improve your digital marketing systems, James brings personalized, actionable insights that help your brand grow with confidence.
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Get game-changing content that moves the needle.
James combines creativity with proven marketing strategy to develop high-performing content that speaks directly to your audience and drives results.
From ideation to scripting, filming, on-camera delivery, and editing, he offers full-service content creation that covers every step.
James also provides tailored solutions for brands that just need help with specific parts of the process.
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Reach new levels of growth through strategic influencer campaigns.
As both a creator and influencer marketing manager, James understands what makes partnerships work.
He will develop campaigns tailored to your goals and handle the entire process from strategy to execution.
From outreach, vetting, and negotiations to onboarding, briefing, and performance analysis, James ensures every partnership runs smoothly and delivers impact.
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James offers end-to-end social media management, taking charge of strategy, publishing, community engagement, and analytics across multiple platforms.
Whether you're aiming to build brand awareness, nurture a community, or drive sales, James can help you grow your online presence with purpose and precision.
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Turn clicks into conversions with paid social that performs.
James designs scroll-stopping Meta ads that drive action. With experience managing $4,500/month in ad spend and lowering CPAs (Cost Per Acquisition) by 75%, he offers both strategic guidance and hands-on support across A/B testing, audience targeting, creative optimization, and more.
Whether you’re starting from scratch or scaling an existing campaign, James can tailor his services to help your brand hit its paid social goals.
Case Studies
Here are some examples of the outcomes James Brady has delivered as a Fractional Social Media Director.
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Founded by Harvard and MIT, edX partners with universities and companies worldwide to provide game-changing online learning programs for students, professionals, and organizations.
While leading edX’s TikTok launch, James trained a team in TikTok marketing, created high-performing content from start to finish, drove conversions, and helped grow the edX TikTok account from 0 to over 60k followers.
James also leveraged his short-form video skills to create some of the best-performing paid ads in edX’s history and drive record-high traffic to the edX Instagram account.
To learn more about James Brady’s work and see examples of content he created, check out his portfolio!
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Quicken is a global leader in the personal finance and money management software space.
By creating high-value educational content and guiding the Quicken team in the development and implementation of a video strategy, James helped Quicken grow its YouTube channel to over 27k subscribers, increase engagement, and elevate awareness of its products.
To learn more about James Brady’s work and see examples of content he created, check out his portfolio!
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Launched in 1991 by the former CEO of Gannett Co. and founder of USA Today, Freedom Forum is a nonprofit organization committed to fostering First Amendment freedoms for all.
James played a pivotal role in helping Freedom Forum leverage short-form video to amplify its reach and impact, translating complex topics into digestible and top-performing content.
James created (from start to finish) many of the best-performing short-form videos in Freedom Forum’s history, with many of his TikTok posts generating record-high engagement and 30k-60k organic views.
To learn more about James Brady’s work and see examples of content he created, check out his portfolio!
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GoDaddy is the world’s fifth-largest web host by market share.
James provided strategic consulting services to GoDaddy’s social media team, developing actionable steps to increase engagement on video content and foster brand loyalty among target customers.
James’s insights and guidance helped GoDaddy strengthen its positioning and expand its reach on TikTok, Instagram, and YouTube.
To learn more about James Brady’s work and see examples of content he created, check out his portfolio!
Free LeapLift Discovery Call
If you’re seeking a growth-focused fractional leader who brings both strategy and execution to the table, book a free discovery call with James.
This no-pressure conversation is designed to explore your needs and determine which LeapLift services can best support your success.
You can also get in touch by email or phone to request information.